Abrar Ul Hassan
Founder & Creative Director
Abrar holds a distinguishing professional edge, which is the unique combination of his vast experience in the media sector, and his acute awareness of socio-political changes around him – a trait that reflects in his work in abundance as a TV director. For example, his top-rating weekly TV series entitled “Mutasreen” (The Affected) which broadcast weekly on one of the leading Urdu language TV channels in Pakistan, Samaa TV, featured the lives of indirect victims of terrorism in Pakistan. The main objective of the series was to bring the viewers closer to the victims on a human level.
Another example includes the promotional video that Hassan directed and produced for a telemedicine project aimed at the families affected by the floods in Khairpur, Sindh. The video convincingly shows that the specialist doctors can effectively benefit the patients in far-flung areas remotely. The video presents the project as an alternative considering the security and logistical issues in the flood affected areas of Pakistan.
Hassan’s professional career has evolved with the evolution of independent private broadcast media in the country, which led to a number of private TV and FM radio channels in Pakistan. In addition to that, from an early stage, Hassan had a unique opportunity to observe the most significant socio-political changes in Pakistan. He observed the liberalization of broadcast media coinciding with an increase in religious militancy, which eventually spread southward in the country. Hassan believes that the Punjab, being the relatively prosperous liberal and tolerant province of Pakistan, is the last fort standing against religious extremism, and it must be defended till the last ounce of energy.
In 2005, Hassan joined Evernew Entertainment as its creative head and Packaging Director. At Evernew he directed music videos and promos of drama serials and sitcoms. He designed complete packaging and promotions for each serial that produced by Evernew Entertainment. He was a Content Head for Style Duniya in 2002, where he developed Pakistan’s first fashion channel and executed the entire production process from concept and script writing, to shooting through to editing. Hassan also worked as the Head of Programs for a private music channel, ARY Musik In 2008; he produced and launched the programs for the channel for its first quarter.
A documentary series titled Loug (The People) is another brainchild of Hassan, which came up in 2012 as a series of visual documentation of people (groups or families) who have been directly or indirectly affected by the ongoing wave of terrorism in Pakistan. Through his project, Hassan provided an avenue to educate the masses and help rehabilitate the affected by channeling the content through electronic medium, web, and social media platforms.
Hassan holds the tendency to take initiative and uses creativity as a tool for enhancing his professional and personal skills. He owns and manages Morango Films, an entity that develops and builds digital interfaces in the form of quality TV commercials, music videos, documentaries and print features for prominent clients. In addition, he’s a board member at the Agahi Awards, which is a wing of the Agahi Foundation, and is a trustee at the Media Development Trust.
Very recently, Hassan became a contact fellow of the Conflict Transformation and Peace Building Program at the World Learning SIT institute in Vermont, USA. The exposure acquired through this program goes hand-in-hand with Hassan’s already pipelined endeavors, and has added to his driving force to bringing about positive media reforms by creating responsible content on conflict transformation and peace building.
In his spare time, Hassan enjoys film making, reading, traveling, and technology.